The Belgian agencies Leo Burnett and Saatchi & Saatchi have decided to fuse. The new company will go by the name Leo Burnett. Starting from January 1st 2017 all employees will fysically work together in a new office on the Tour&Taxis campus in Brussels, together with the other Publicis One Belgium agencies.
The new agency will be managed by four people: Kaat Danneels, leading Leo Burnett since Januari 1st of 2014, soon to be Managing Director; Yves Van Landeghem (Saatchi & Saatchi) as Strategy Director; Niels Schreyers (Saatchi & Saatchi) assumes the role of Creative Director; and Jeroen Vernelen (Leo Burnett) will be Business Director.
The annual Leo Burnett Cannes Predictions, with a track record of more than 84% accuracy, spotlights a short list of campaigns with strong likelihood of winning a prestigious Lion among tens of thousands of submissions. The work was selected by Mark Tutssel, global chief creative officer of Leo Burnett Worldwide, creative chairman of Publicis Communications, and jury president of Direct at this year’s awards festival.Watch
Once again, we as Leo Burnett are proud to announce that our network has been named the winner of the prestigious “All Gunns Blazing” category according to the 2015 Gunn report! Thanks to our amazing clients and great talents over the world, we are maintaining our leading position for the seventh time in the past eight years. The “All Gunns Blazing” category is ranked based on an agency’s ability to present new-world and integrated thinking on a global scale, marking the future of advertising.
Moreover, no less than 2 of our clients are part of the "most-awarded advertisers". First is our very beloved P&G, which scored no more than 2 distinctions with its Always #LikeAGirl campaign. Samsung got rewarded for its Safety Truck campaign.