The 2015 Topspots Awards - the best TV spots of the year according to Medialaan viewers - have been named. The spot “Blue Pill” for the new Fiat 500X, that we adapted for Belgium and Luxembourg, captured the Gold. This commercial apparently not only makes people dream of the Bella Italia, but it also paints a smile on their face.Watch / More Info
The Annual Master in Media Awards (AMMA Awards) 2016 recently took place at the Auditorium 2000 of Brussels Expo.The jury, leaded by Kris Coumans (Marketing Manager of Mercedes-Benz Cars), evaluated more than 110 cases in 10 different categories. And we are proud to announce Space were one of the happy winners with Bronze Award in the category Best Media Strategy for Leo Burnett’s “Dash, a ‘familie’ story” campaign. The campaign is about young people always relying on their parent’s when starting their new life, especially when it comes to washing their clothes. It consisted of a tv commercial in several formats, an online “testimonial” film and Dash-sponsored webisodes, conceved as spin-offs of VTM’s most popular soap “Familie” in which viewers could follow a young couple preparing for parenthood.Watch
The prize? Media and production budgets for TV and radio campaigns created for Think Pink.
Our approach was to change who Think-Pink targets in their communication. Traditionally, Think-Pink would try to create awareness among women as it affects them most. However, we want to appeal to men in a very funny and intelligent way.
Having only started our collaboration last December, we are very proud that this first joint venture was selected out of 46 other participants. This campaign will enable Think-Pink to communicate to a mass audience in a creative and different way for the first time. These campaigns will go in production and be launched on VTM, 2BE, Vitaya, Qmusic and JOE FM in May and June, so stay tuned!
Our client, Samsung Electronics, has been awarded by the Cannes Lions International Festival of Creativity with the Creative Marketer of the Year award. This prestigious award recognises a brand’s enduring and strong belief in the power of creativity.
The award is given for sustained creative performance at the Cannes Festival, Lion wins spanning multiple categories. Creativity driving business success. And creative contributions from multiple markets.
Samsung Electronics took home no less than 27 Lions last year and racked up 75 Lions over the history of the festival.
We at Leo Burnett are very proud to play our part in this inspiring success story that we hope will last for many years to come!