Self-confidence is the little beauty secret of many people around the world. ICI PARIS XL has everything in house to give people a confidence boost. A new campaign invited everyone to discover the expertise and the products in the shops. Click for more…
While doing sports, it's those little pleasures that thrive us towards our best performance. Because what’s the use of being in excellent shape if you're not enjoying what you are doing? From this strategic insight we created the “I love to” campaign for Aquarius in which we highlight the little personal pleasures that are part of doing sports. Click the button to view the 3 TV-bumpers we made. And oh yeah, two productions were made with our very own red devils and the Quick-step Floors Cycling Team. Keep moving!
After winning new clients such as Chaudfontaine, Ici Paris XL, Aquarius & Informazout the last 7 months, we are reinforcing our creative capabilities. Sophie De Plecker ( ex These Days, Publicis & Air) and Lennert Vedts (ex LDV, Saatchi, Duval Guillaume & Happiness) are our new creative directors next to Niels Schreyers. Boosting our creative leadership in order to produce more fantastisc work for our clients.
You can’t drink & drive. To demonstrate this we created the ‘Safety spin’ challenge in parking lots in Leuven, which received a lot of PR coverage. The first of more activations to come for the world’s largest brewer, AB InBev. Together we will strive for ‘smart drinking’ behaviour in 2017.Watch
A new game is trending on the internet and is called “The Floor is Lava”. Using its momentum, Leo Burnett Brussels produced a video that raises awareness about the victims of land mines in collaboration with Handicap International. Check it out & most importantly share share share ☺Watch
Belfius introduced opening a bank account with your smartphone in only 5 minutes by simply placing your signature. To demonstrate this new application, we made an interactive version of the video clip ‘What is Love’ by Lost Frequencies. Throughout the video your personal signature will pop-up so everyone get a personalized video clip with their own signature.Watch / More Info
The EC might be over, but everyone is still looking for the missing soccer stickers to complete their Panini album. We have used this Panini-hype to launch a campaign for Missing Children Europe. In a print advertisement and an online movie we see someone completing a sticker album with stickers of missing children. Of course, this album is not really for sale, but you can order your missing stickers for your Panini via www.missingstickers.eu. The money you pay for those, goes entirely to Missing Children Europe to support them in their search for missing children.Watch
To demonstrate that Belfius helps out Belgian entrepreneurs making their dream come true, we made a campaign focusing on their personal success stories. We translated these stories into an illustration that represents both their business and their personal livesMore Info
We ended 2016 by adding 3 new clients to our client portfolio. We are welcoming Chaudfontaine, AB Inbev and Ici Paris XL to the Burnett-family. We are looking forward to launching great work in 2017.