After winning new clients such as Chaudfontaine, Ici Paris XL, Aquarius & Informazout the last 7 months, we are reinforcing our creative capabilities. Sophie De Plecker ( ex These Days, Publicis & Air) and Lennert Vedts (ex LDV, Saatchi, Duval Guillaume & Happiness) are our new creative directors next to Niels Schreyers. Boosting our creative leadership in order to produce more fantastisc work for our clients.
You can’t drink & drive. To demonstrate this we created the ‘Safety spin’ challenge in parking lots in Leuven, which received a lot of PR coverage. The first of more activations to come for the world’s largest brewer, AB InBev. Together we will strive for ‘smart drinking’ behaviour in 2017.Watch
We ended 2016 by adding 3 new clients to our client portfolio. We are welcoming Chaudfontaine, AB Inbev and Ici Paris XL to the Burnett-family. We are looking forward to launching great work in 2017.
Belfius introduced opening a bank account with your smartphone in only 5 minutes by simply placing your signature. To demonstrate this new application, we made an interactive version of the video clip ‘What is Love’ by Lost Frequencies. Throughout the video your personal signature will pop-up so everyone get a personalized video clip with their own signature.Watch / More Info
To demonstrate that Belfius helps out Belgian entrepreneurs making their dream come true, we made a campaign focusing on their personal success stories. We translated these stories into an illustration that represents both their business and their personal livesMore Info
The Belgian agencies Leo Burnett and Saatchi & Saatchi have decided to fuse. The new company will go by the name Leo Burnett. Starting from January 1st 2017 all employees will fysically work together in a new office on the Tour&Taxis campus in Brussels, together with the other Publicis One Belgium agencies.
The new agency will be managed by four people: Kaat Danneels, leading Leo Burnett since Januari 1st of 2014, soon to be Managing Director; Yves Van Landeghem (Saatchi & Saatchi) as Strategy Director; Niels Schreyers (Saatchi & Saatchi) assumes the role of Creative Director; and Jeroen Vernelen (Leo Burnett) will be Business Director.
The EC might be over, but everyone is still looking for the missing soccer stickers to complete their Panini album. We have used this Panini-hype to launch a campaign for Missing Children Europe. In a print advertisement and an online movie we see someone completing a sticker album with stickers of missing children. Of course, this album is not really for sale, but you can order your missing stickers for your Panini via www.missingstickers.eu. The money you pay for those, goes entirely to Missing Children Europe to support them in their search for missing children.Watch
We turned the six well-known ‘reactions’ of Facebook into genuine Devils-supporters for Samsung, proud sponsor of Red Devils. If there is one thing that true supporters would never miss, it must be the matches of their heroes. For the occasion, we put in motion our special Newsroom, where our dedicated team of Social Content Managers, creatives, designers, accounts and client follow de matches of the Belgian Red Devils and react to every important event in real time. After the first two matches our little digital supporters have built up a loyal fan club of their own. Space was responsible for the media part.Watch